ART WITH IMPACT
Most artists tells a story. Some tell a personal story, others share hopes, dreams and nearly all, share it with emotion. Our art stories share messages of importance. You are what you wear and we believe this shouldn’t just extend to style, fabric choice and look alone, but to a deeper meaning.
STORIES THAT BRING US TOGETHER
Our previous collections share stories our artists believe important to everyone. They are often related to the world around us and we hope it can bring us together to help us become stronger, better humans.
OUR FASHION. THEIR STAGE.
Our fashion becomes a stage for our artists to take a stand and be heard - loud and clear from Africa; a rising continent of hope, change and expression.
African artists are of special interest to us. In years past, African art was seldom used for decorative purposes, but rather to give life to the values, emotions and daily customs of the various ethnic groups throughout the continent. We believe this is something the whole world can celebrate and learn from.
"WE ARE ONE" PIP TULLY
"My belief is that it will only be possible to create a truly beneficial, workable culture of sustainability in any city, country, etc, if we are actively collaborating and gathering insights from a wide variety of different groups of people (in terms of how they are affected by sustainable projects). Essentially, collaboration and diversity are both key in finding sustainable solutions to problems!" - Pip Tully
"OBSOLETE TRASH" BY FERNANDO BADIALI
AW 19 | 20
“I spend so much time shooting South Africa's beaches and harbour areas and I'm often standing in trash while shooting a beautiful scene. It’s a reflection of our time and people need to see what I see” - Fernando Badiali
"THINK INWARD" BY KATLEGO MODIRI
“I hope to provide a sense of inner reflection in the artwork ‘Think Inward" - Katlego Modiri
"IN GOOD TIME" BY DAVID TSOKA
AW 18 | 19
“Life is growth - I’m an artist who interprets life experiences through abstract images and shapes." - David Tsoka
"HUMAN NATURE" BY SIZWE KHOZA
"I’m always intrigued by how kids live life, enjoy each moment without worry about tomorrow, living with joy and wonder for all the things that around them, with so much to explore.” - Sizwe Khoza
"TOWNSHIP SOUL" BY HOLMES JANSEN
AW 17 | 18
“Throughout the years growing up with my people I am continually inspired by their stories and lifestyles. I feel that there is much need for me to tell their stories through my art. At the same time I am able to expand my work to include different techniques and styles to cater to all art lovers.”– Holmes Jansen
"HOLDING ONTO WHOLENESS" BY STHENJWA LUTULI
Sthenjwa’s interest in arts and crafts started at the young age of Seven where he used to make cars made from wire. This evolved into sketching and animations, then ceramics and fine arts.
Sthenjwa went on to study fine arts and was awarded outstanding artist of the year in 2011 through the Durban University of Technology. In his work, Sthenjwa looks...
"NOBLE LEADER" BY ESAIASAW 16 | 17
Esaias has worked in township communities for years developing youth and supporting
developing art. He has a big heart, an eye for the peculiar, a passion for culture and connects with others through the flavours of Africa.
Our new collection characterises the nobility and character of community leaders as brought to life through the symbolic influence of the African Kudu in the wild..
"SUPREME WOMAN" BY ESAIASSS 16
This collection characterises the strength of women. Women continue to be suppressed in communities all around the world but Esaias has been able to share a powerful story through his art from a community in South Africa, known as the Ndebele Tribe. The Ndebele's are an African ethnic group living in South Africa and Zimbabwe known for their artistic talent, especially with regard to their painted houses and colourful beadwork..
"ESCAPISM" BY NICOLAASAW 15 | 16
Nicolaas has always been fascinated by different cultures and art forms. He is very drawn to the Bushmen from South Africa, also revered as the oldest known civilisation in the country. He is particularly fascinated by the way the bushmen lived and their cultural beliefs of more than 20,000 years ago, which he captures in his print creation. As Fashion is one of the oldest known cultures in the world as well, we felt it fitting that this beautiful story be brought together in orchestrating the launch of Rhumaa with our 1st collection.