FERNANDO BADIALI | OBSOLETE TRASH
Every season, we feature an artist who is as excited about making a difference in the world as we are. This collection’s print is inspired from the artwork of South African photographer, Fernando Badiali. It tells the story of the overlooked rubbish found in our oceans.
Fernando’s is an environmental photographer in South Africa who is passionate about showing people everyday things in different ways. In this photograph, Fernando captures a single polystyrene cup floating in what looks like a beautiful backdrop, but instead tells a story of pollution, neglect and social disregard.
"I SPEND SO MUCH TIME SHOOTING SOUTH AFRICA'S BEACHES AND HARBOUR AREAS AND I'M OFTEN STANDING IN TRASH WHILE SHOOTING A BEAUTIFUL SCENE. IT'S A REFLECTION OF OUR TIME AND PEOPLE NEED TO SEE WHAT I SEE"
Braving the name ‘OBSOLETE TRASH’, the collection has been designed to challenge our thinking on the environment and the impact just one item you wear can have.
The range expresses an art story about plastics and trash found in our waters; a bold message to take more responsibility in waste reduction and to take notice of what’s right in front of us. The collection takes the theme a step further with a healthy use of sustainable fabrics and curved designs to represent the ocean and bring the story in this collection to life.