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Privacy policy

Rhumaa Privacy Policy

Last Revised: Thu, May 24th 2018


Rhumaa collects some Personal Data from its Users.

We respect the privacy of its users and is committed to processing and protecting your Personal Information lawfully.

Data Controller and Owner

Rhumaa Global Limited, +31 (0)20 - 244 0385 ,


What data do we collect?

At Rhumaa, we offer you the choice to join our database of customers and also shop online via our web shop. Here, we request some personal data. The type of data that we collect, by itself or through third parties, there are:


  • First Name & Last Name
  • Phone number
  • Email
  • Address, State / Province, ZIP/Postal code, City, Country
  • Date of birth
  • Banking details
  • Password
  • Cookie and Usage Data


Other Personal Data collected may be described in other sections of this privacy policy.


The Personal Data may be freely provided by the user, or collected automatically when using Rhumaa and/or applications and plug-ins associated to Rhumaa.


Any use of Cookies or of other tracking tools by Rhumaa or by the owners of third party services used by Rhumaa unless stated otherwise, serves to identify Users and remember their preferences, for the sole purpose of providing the service required by the user.


Failure to provide certain Personal Data may make it impossible for Rhumaa to provide its services.


Users are responsible for any Personal Data of third parties obtained, published or shared through Rhumaa and confirm that they have the third partys consent to provide the Data to the Owner.




How we collect data?

Rhumaa collects data in a professional manner and shall take appropriate security measures to prevent unauthorised access, disclosure, modification, or sharing of data.


We collect data using


          Web Shop subscriptions / opt-ins

          Social 3rd party affiliated

          Online purchases and behaviour

          Site Cookies



Webshop data collection


  • If you place an order on the Webstore of Rhumaa, we collect your name, e-mail address, billing information and shipment information in order to complete and deliver your order.
  • To make your shopping experience as nice as possible we, with your permission, collect personal information about your orders and the use of our services. With this information we can personalize the website and recommend products you might be interested in.
  • If you open an account at Rhumaa we will collect your information on a secure server. You are asked to fill in your name, e-mail address, billing information and shipment information so that you dont have to fill in this again for any following purchases.
  • The information we collect about both the use of our site(s) and the feedback help us to develop and improve the website(s).
  • If you decide to write a review, you can choose whether you do this under your own name or anonymously. We are interested in the opinion of our visitors, however we hold the right reserved to not publish or remove reviews that do not correspond to our general terms.
  • With your permission we will inform you on new features, specials and other promotional activities of Rhumaa. If you do not want this, you can change this in your account settings or send an e-mail to



Access to 3rd party accounts

Rhumaa uses 3rd party services to improve service levels and understand consumer needs better inside these spaces. The following services allow Rhumaa to access Data from your account on a third party service and perform actions with it.


  • Google Analytics
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest


When you use these services, you trust each of them independently with your

personal information.

This Privacy Policy is meant to help you understand what data is collected from

Rhumaa specifically, why it is collected, and what each party does with it. 

For further understanding of this, please click on the links next to each 3rd party


To manage your information and protect your privacy and security in settings on

these platforms, please visit the privacy settings of each and ensure you understand

how to protect yourself in these spaces.

 For any queries related to 3rd party usage, please contact our data officer on


Online Purchase and behaviour


Rhumaa saves and collects your personal information used when making a purchase on the Rhumaa web shop. Refer to the Handling Payment section of this policy for information related to this.


Shopping behaviour is something that can be monitored by the intelligence build into the shopping sites we function on, such as Shopify. Please refer to Hosting section of this policy for information related to this.


Shopify, as a 3rd party partner are a save platform that provides safe transactions and data safety for their clients, such as us. For more information about Shopify’s privacy policy, please visit this link


Shopify offer Rhumaa analytics, which is intelligence about the visitors and shopping behaviour on our web shop. Here we have site of who is shopping with us and how they are engaging with our products and pages. We use these insights to tell us more about our customers, so we can provide them with a better service.


We may use ‘cookieson our website that act as an identification card for your computer. When you visit our Rhumaa websites, unique cookies are placed to distinguish your browser from all other browsers that visit our sites. By recognizing your browser, we can serve you better.


You have a choice to accept or reject cookies by modifying your browser preferences. You have the choice to accept all cookies, to be notified when a cookie is set or to reject all cookies.


Please note that if you choose to reject all cookies, certain parts of this site may not be available to you or may not function properly. For any queries related to cookies, please contact our data controller



Where we store our data?


The Data is safely collected and stored at Rhumaa and in our 3rd party affiliates. For further information, please contact Rhumaa directly


The privacy of data is of utmost importance to Rhumaa and we respectfully acknowledge our consumers right to save and use their information in an appropriate, law-abiding manner.


Data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the User can always request that the Data Controller suspend or remove the data at any time.


Rhumaa has never and will never sell its customers data to a 3rd party. We respect and honour our customers wishes in protecting their data and privacy, valuing this greatly.


How long We retain Your information

We will retain personal information we collect from you for the period allowable by law and where we have a justifiable business need to do so, unless a longer period is required or permitted by law.

You can request deletion of your Personal Data at any time.

We are committed to saving data for a period of approximately 50 months (just over 2 years) before this is deleted from record.


Why do we collect data?


The data collected by Rhumaa is used to communicate with and understand our consumer needs.

The services we use this data with includes the following:

Registration and authentication, Remarketing and Behavioral Targeting, Handling payments, Analytics, User database management, Contacting the User, Managing email addresses and sending messages, Advertising, Infrastructure monitoring, Social features, Hosting and backend as a service and Access to third party servicesaccounts


Marketing and Advertising

When you join the Rhumaa community and OPT IN to our newsletter, you agree to also receive advertising and marketing communications from us in the form of newsletters, advertising and/or other brand, product or service information.

 This does not mean that all Personal Data is used for this purpose. Information and conditions of use are shown below.

Some of the services listed may use cookies to identify users or they may use the behavioural retargeting technique, i.e. displaying ads tailored to the users interests and behaviour, including those detected outside Rhumaa.


Email marketing

Campaign monitor is an email marketing and automation tool that we use to communicate with you better.

We communicate to you through this service for newsletters, offerings, promotions and other communications that you would receive via email.

For information about Campaign Monitor’s privacy policies, please visit


Rhumaa employs communication agencies to assist in the servicing of our customers and clients. These agencies have access to limited data for the purposes of intended and agreed to communications by our customers.


Agencies employed by Rhumaa include:

  • W-Green (PR)
  • BytEffekt (SEO / Digital Advertising)
  • LNB (Online wholesale sales agency)
  • Suzanne Sanz (wholesale sales agency in Germany)
  • Olives & Leos (wholesale sales agency in Germany)

 Each agency follow the GDPR policies and adhere to the consumer protection acts in place.


Handling payments

When a product is purchased on our Rhumaa webshop via Shopify, we request payments by credit card, bank transfer, Pay Pal or other means. To ensure greater security, Rhumaa shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.

Stripe (Stripe Inc)

Powered by Stripe, Shopify Payments are integrated with all Shopify plans. When you make a payment on the Rhumaa web shop, you automatically make payments via the Stripe payment services integrated into Shopify.

Stripe is a payment service provided by Stripe Inc. and

Personal Data collected: Various types of Data as specified in the privacy policy of the service.

Place of processing: USA – Privacy Policy

Shopifys use and collection of personal information is governed by their Privacy Policy. Shopify customers located in Europe are governed by the EU Data Processing Addendum.


PayPal (PayPal Inc.)

PayPal is a payment service provided by PayPal Inc., which allows users to make online payments using their Paypal credentials.

Personal Data collected: Various types of Data as specified in the privacy policy of the service.

Privacy Policy



Our webshop is hosted on a 3rd party site, called Shopify. This service hosts data and files that enable Rhumaa to run a shop and sell their products onto our customers.

 For more information related to how Shopify retains data, please visit


Further information about Personal Data

The use of the Data processed by the Service

All Data processed via the analysis conducted by Rhumaa are used by us only for the purpose of providing the service to the Users. Such Data will not be transferred or sold by Rhumaa to any third party.

Selling goods and services online

Any personal data collected at point of purchase is used to provide the user with services, including payment and possible delivery.

Additional information about data collection and processing

Legal action


The Users Personal Data may be used for legal purposes by Rhumaa’s Data Controller, in Court or in the stages leading to possible legal action arising from improper use of your data.


The User declares to be aware that the Data Controller may be required to reveal personal data upon request of public authorities.


Additional information about users personal data

In addition to the information contained in this privacy policy, Rhumaa may provide the User with additional and contextual information concerning particular services or the collection and processing of Personal Data upon request.


Safety and Security 

Rhumaa uses all reasonable technical and organisational measures to secure the integrity of the Personal Information under its control and prevent the loss of, damage to or unauthorised destruction of your Personal Information and unlawful access to or Processing of your Personal Information.


When you enter sensitive information (such as a credit card number or banking details) on our registration forms, we encrypt that information using secure socket layer technology (SSL).


Rhumaa respects and acknowledges every one of our customers rights and take all necessary actions to delivery on the safety and security of any data provided to us for the intended purpose of servicing our customers sand clients.


System logs and maintenance

For operation and maintenance purposes, Rhumaa and any third party services may collect files that record interaction with Rhumaa (System Logs) or use for this purpose other Personal Data (such as IP Address).

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Data Controller at any time. Please feel free to contact us at any time in this regard

The rights of users

Users have the right, at any time, to know whether their Personal Data has been stored and can consult the Data Controller to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons.


Requests should be sent to the Data Controller at the contact information here


Additional Rights for EEA users or similar international areas

If you live in the European Economic Area, or a similar international area, you may have additional privacy rights available to you under applicable laws.


We will process your requests in accordance with applicable data protection laws. If you would like to exercise any of the below rights, please contact so we may consider your request in accordance with applicable law:


  • Right of Access - the right to be informed of and request access to the personal data we process about you;
  • Right to Rectification - the right to request that we amend or update your personal data where it is inaccurate or incomplete;
  • Right to Erasure - the right to request that we delete your personal data;
  • Right to Restrict - the right to request that we temporarily or permanently stop processing all or some of your personal data;
  • Right to Object -

                      the right, at any time, to object to us processing your personal data on grounds relating to your particular situation;

                      the right to object to your personal data being processed for direct marketing purposes;

  • Right to Data Portability - the right to request a copy of your personal data in electronic format and the right to transmit that personal data for use in another partys service; and
  • Right not to be subject to Automated Decision-making - the right to not be subject to a decision based solely on automated decision making, including profiling, where the decision would have a legal effect on you or produce a similarly significant effect.


 Changes to this privacy policy

 We may occasionally make changes to this Policy.

When we make material changes to this Policy, well provide you with prominent notice as appropriate under the circumstances, e.g., by displaying a prominent notice within Rhumaa or by sending you an email. We may notify you in advance.

Please, therefore, make sure you read any such notice carefully. If a user objects to any of the changes to the Policy, the user must cease using Rhumaa and can request that the Data Controller removes the Personal Data. Unless stated otherwise, the then-current privacy policy applies to all Personal Data the Data Controller has about Users.


Information about this privacy policy

The Data Controller at Rhumaa is responsible for this privacy policy.


Contact us at Rhumaa

If you have any questions, feedback or want to know more about how your personal information is used, or if you want to access, correct or remove your personal information, please contact us at You may write to us at: Rhumaa B.V. Kabelweg 37, 1014BA, Amsterdam, The Netherlands