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OUR STORY

Rhumaa

 

FASHION X ART X SUSTAINABILITY

Hi, we are so happy you are here!

We are more than just another fashion brand.  We are focussed on making a difference with sustainable fabrics, positive production and by creating a platform for our artists.

When you wear Rhumaa, you wear an art story with a powerful message to embrace and share forward.  It’s a reminder that our clothes build our identity and we are what we wear!

"I am a positive person with a positive outlook.  I fell in love with South Africa, the art and the stories behind them while I fell out of love with industry and how people were being treated while making clothes. I just want to make a difference and help impact the earth in creative, positive ways, one day at a time through fashion. " - Daniel Beernink (CEO), 2014

We  want you to feel incredible in our clothes, not just when or how you wear them, but also why you wear them.

 

 

STYLE

Our collection styles are timeless and sophisticated with a modern edge. We want you to wear them for a long time!

We want you to feel comfortable in what you wear every day and be able to wear one item for any occasion, so we design every piece with this in mind.  

Like you, we look for quality over quantity and craft our clothes with the finest details.

 

ART

Every collection celebrates an artist and an art story. HIdden in the seams of each printed piece, is an art message expressed through print, design, colour, details, and high quality sustainable fabrics.   It’s something for you to treasure as a true collectors item.

 

SUSTAINABILITY

Sustainability is a hot subject!  It seems everyone is starting to make a difference, but ours is not just in words, it’s in actions too.  While sustainability is a practice as much as it is a process, we are well on our way and continue to build onto our green goals every day.  

  1. SUSTAINABLE FABRICS
  2. SUSTAINABLE PRACTICES IN THE OFFICE, WITH DELIVERIES, WITH OUR PARTNERS AND PRODUCTION
  3. RECYCLE, RE-USE, REDUCE.  WE ARE SET ON THIS AND DO A LITTLE MORE DAY BY DAY.

Our clothes are made in fair conditions by communities and people who have a love for nature and the environment like us.

We build  our sustainable fabric library with pride and look at innovative ideas to create circular practices as a whole.  We recycle fabrics, look for ways to reduce waste and repurpose where we can. Little by little, we head towards a greener future and we’re thrilled to be doing our bit.

 

GIVING BACK

On our path, we share impact art stories from sustainable art communities and donate into the Rhumaa Foundation where we support sustainable programs and projects in South Africa.

 

positive impact