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Positive Impact

Positive impact



As a fashion brand, we are focussed on making a positive impact and taking it day by day to build on a sustainable future.

The new and conscientious will already be going the extra mile. Whether you are shopping with recycled bags, drinking from paper straws, buying fewer plastic products and thinking more consciously about what you buy, it’s all a start and we applaud you!

As a fashion brand, we are focussed on making a change for the better. This is about working towards sustainable goals and thinking positively about change.

We are fashioning action by prioritising product innovation through reliable and ethical production sources and upcycling, repurposing and recycling efforts.  We also use sustainable fabrics and encourage our customers to make healthy life choices that impact the environment positively.

We work with the idea that change takes time and many hands.  With positive thinking and action, we can all do our bit, little by little.  Positive impact is at the forefront of our brand movement and we do this by taking charge and helping you feel part of our journey.




To reduce waste and repurpose where we can, we use our leftover fabrics to create new products.  These products can be purchased in our Foundation shop as a non-profit item with proceeds that goes back to our Rhumaa Foundation and one of the causes we support or an artist project that helps provide more opportunity for our creative community.




We work with partners of purpose.  Every person or business we collaborate with share like-minded values with us, from sustainable practices, to sustainable goals and acts of positive impact.  From the artists we with who help promote stories of impact, to our project partners who support us with empowering and developing in Africa, to our sustainable suppliers and manufacturers who focus on making a difference to our customers lives and the planet.

Our circle of friends help make us better in this world and we love them!




We design with the idea that our clothes will last a long long time in your wardrobe. Each garment has a sophisticated, modern edge with classic fit. Our Rhumaa style speaks to the heart of consideration – for both the planet and our lifestyles.




Our manufacturing partners are hand selected to deliver like-minded values and practices on every collection.  It’s hugely important to us that those involved in making our clothes work in fair conditions, get paid fairly and are healthy and happy in their workplace.  It’s also hugely important to understand dying practices, plant treatments and the process our clothes go through to determine how sustainable they really are.

Our production partners meet European regulations that prevent harmful chemicals from being used in the making of all their clothes.. This process is evaluated on an on-going basis to maintain levels of quality. They are also very environmentally aware and responsible with these and other processes, hosting a number of certificates to maintain quality in this area. The certificates meet standards that address the need for continual improvement of systems and approach to environmental concerns. Finally, our partners work with careful policies to ensure the people that make their clothes, do so in healthy and safe conditions.