FEEL, LOOK AND DO GOOD
Our clothes are made in Europe with the highest possible quality.
It’s only natural. We use high-quality natural fabrics to make our clothes and make them with partners who, like us, want to improve labour standards, reduce pollution and waste in the industry. It’s the start of producing clothes that our customers can feel beautiful and invested in when wearing. To guarantee we produce according to the best ethical and environmental standards we work with fabrics which boast several important certificates and meet regulations that are particularly important to the environment and fair practices. These include GOTS and OEKO-TEX® 100 certificates. All our products fall under the REACH regulations and are AZO free. You can read more about these below.
Every collection we collaborate with a different African artist who shares our sustainable and ethical point of view. We incorporate his or her art piece into our prints, making our prints a key focus in every collection. Dying in textile manufacturing introduces fabrics to chemicals you find in pigments and inks, next to that it uses quite a lot of water and energy. We are constantly developing and researching new printing techniques to produce our prints is the very best way.
The printed fabrics are digital printed. By choosing for digital printing we save water and energy. Digital printed fabric involves very low power and water consumption as compared to conventional printing. Moreover, it uses significantly less ink and minimizes wastage, when compared to conventional printing.
Cupro is a man-made natural fiber made out of regenerated cellulose fiber derived from cotton linter which is a by-product of the industrial harvest of cotton. Cupro is produced in a closed-loop process. This means there is in the production process minimal impact on the environment and economical use of energy and water.
It's no-cling, ease of movement and a luxurious finish will have you questioning whether this is cotton at all, but it certainly is.
One fabric partner is the First Vegan-Labelled Fabric Producer in the World. This partner is also the winner of The Most Environmentally Friendly Industrial Plant Award 2018.
If you are looking for a great vegan alternative for silk than take a look at our garments made out of cupro/viscose. Like our 100% cupro, the garments made of cupro viscose are 100% vegan.
The great benefit of these fibers is that the fibers are biodegradable. This means that in the afterlife of the fabric, the fibers will break down quickly and disappear into the environment. It won’t give any waste to our planet. By combining these two fibers the drapability and moisture absorption of the fabric improves.
Organic cotton is a highly durable material thanks to its molecular structure which is formed from 90 percent cellulose. Its strengths mean it is tear-proof, will not lose its qualities after washing and can last for years. It is possible to process in different ways.
Our fabric partner in Turkey proves the quality of its production by world-famous certificates. They have a GOTS and OEKO-TEX® 100 STANDARD certificate. The entire production is planned in detail, it goes through quality control and testing and it is shipped in a controlled manner after all operations. Our organic cotton from Turkey is yarn dyed, yarn dyed fabric tends to hold it's color better.
Lyocell fabric is an eco friendly, environmentally and sustainable fabric. Made from wood pulp cellulose, Lyocell is produced in a solvent spinning process that is organic, sustainable and uniquely revolutionary.
Our fabric partner for Lyocell in Italy is relying on long-standing suppliers and partners who are able to cover all the raw materials and processes needed, follow processes and regulations that certify our 100% Made in Italy product. This partner uses fabric treatments, obtained to improve the characteristics of a fabric, are carried out with highly sophisticated machinery and technologies. Polo follows the REACH regulations and uses Azo free dye.
Viscose is a type of rayon. Viscose is the generalised term for a regenerated manufactured fibre, made from cellulose, obtained by the viscose process. It is neither truly natural (like cotton and silk) nor truly synthetic (like nylon or polyester). Technically, viscose resembles cotton, but it can also take on many different qualities.
Our viscose comes from our fabric partners in Portugal and Turkey. They work with innovated new vegan textile processes which ensures no animal products from raw materials to finished goods.
The fabrics are made cruelty-free and does not have cross animal protein contamination to your skin. The dye used for the print is also 100% vegan.
Super soft and warm, Alpaca is luxurious like silk. It feels incredible on, Alpaca feels rich and beautiful every time it’s worn. Our Alpaca yarns are produced in Peru by a company which handles ethical and sustainable all business practices. Their respect for the Alpaca is deeply rooted in their history. For them, breeding alpacas means preserving a remnant of ancient history.
This fabric is made out of a blend of cotton and cashmere. By mixing these fibers it provides excellent qualities for knitwear. The breathability of cotton comes together with the softness and warmth of the cashmere.
Merino wool is a natural, renewable fibre that got a long lifespan and can be easily recycled. This makes it an eco-friendly fibre. If you have a more sensitive skin than merino wool would be perfect for you. Due to the small diameter of the fibre, wool doesn’t itch. Merino wool comes from the Merino Sheep. The fibres of Merino wool are softer, finer than many other wool fibres. Merino wool items don’t need to be washed frequently due to a natural protective layer that resists stains and odors.
Our merino wool items carry the Woolmark trademark which ensures the wool is of the highest quality. The fabric is produced according to the OEKO-TEX standard 100, this means no harmful substances are used in the production process.
GOTS - Global Organic Textile Standard
The Global Organic Textile Standard (GOTS)
Rhumaa clothes that carry the GOTS label contain a minimum of 95% certified organic fibre and those with a "made with organic" GOTS label contain a minimum of 70% certified organic fibre.
We love the GOTS certificate because clothes that boast this badge meet the very highest of standards. It’s definitely worth looking out for.
GOTS certification covers the entire textile process and includes fair labour practices. This means our certified clothes are safe for you, have been made in fair conditions and above all, without harmful or toxic substances.
The GOTS production certification limits the use of toxic bleaches, dyes and other chemical inputs during our clothes production process.
It is internationally recognized as the toughest organic textile standard because it goes far beyond verifying the organic farming process to include every step of manufacturing and this is just another reason why we love this certificate so very much.
OEKO-TEX - Standard 100 by OEKO-TEX
Some of our clothes have a 100 by OKEO-TEX label on them. If you are like most, you probably don’t know what this means, so let us explain.
Basic organic certification defines how raw materials are grown. However, OEKO-TEX certification defines how fabric is processed, including dyes and finishes. Oeko-Tex fabrics are also made free from harmful chemicals and are safe for human use.
Rhumaa has several OEKO-TEX Standard 100 certified clothes. To be awarded this certificate, our clothes need to be free from more than 100 substances known to be harmful to human health and looks at several other important regulations such as legal, banned colourants and various environmental relevant substances.
Clothes made in the right way means a happy production line, happy people and in the end, a happy you. Your body will thank you for this one. After all, what you wear is who you are.
Azo Dyes are a large group of synthetic dyes that contain nitrogen. More than 50% of commercial dyes belong to this classs sadly. The discovery of AZO dyes brought about the evolution of ingrain dyeing, where dye is bonded to the fabric. This process usually involves chemical compounds within cotton, silk, wool.
AZO Dyes are banned in several countries around the world, deemed a hazardous chemical although sadly, it’s still used in many clothes around the world. The Dye is It’s hormone disrupting NPEs; some were also tested for Phthalates, which are toxic to the reproductive system, and cancer-causing amines from azo dyes.
When in contact with skin, azo dyes can cause skin irritations, eye problems (such as swelling, excessive tears, and even permanent blindness), acute kidney failure, hypertension, and vertigo. When ingested, these dyes can cause swelling of the face, neck, throat, and tongue on with respiratory distress.
Rhumaa's dyes are 100% AZO Free. You can feel rest assured that our products will not harm you or your skin in any way whatsoever.
REACH - Registration, Evaluation, Authorisation and Restriction of Chemicals
REACH is a regulation of the European Union, adopted to improve the protection of human health and the environment from the risks that can be posed by chemicals, while enhancing the competitiveness of the EU chemicals industry. It also promotes alternative methods for the hazard assessment of substances in order to reduce the number of tests on animals.
In principle, REACH applies to all chemical substances; not only those used in industrial processes but also in our day-to-day lives, for example in cleaning products, paints as well as in articles such as clothes, furniture and electrical appliances. Therefore, the regulation has an impact on most companies across the EU.