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Tagged "Fashion"

Age is a Beautiful Number


Her stylish look and grey locks are right on trend. She wears sophisticated and classy little black dresses and she doesn’t feel a year older than 30. She decided that age is a beautiful number and not one that is destined to define her.


Welcome to 2018! Another year to celebrate you, your individuality and above all, your youthful self, no matter how old you are turning this year!


The numbers game is inescapable and reminds us year after year, that gravity is real and grey isn’t a fleeting trend. But there’s light in our tunnel. We do bench presses like our younger selves and run further than ever. We eat healthier. We live better. We experience more. We wear our clothes with confidence and look younger and younger the older we get. Of course, that may just all be in our mind, but then again, it’s our mindset that matters most.


In the words of fashion icon Iris Apfel, “I think a woman has her own style and knows who she is. She doesn’t have to dress for being 60 or 20 or 90”.


The ‘ageless’ approach to living is trending everywhere and gives brands more fluidity in their design, rather than designing for a particular age group. This is great because now women of any age no longer need to live with stereotyped stigmas of their past generation. They can feel confident and stylish wearing clothes that suit their lifestyle, personality and mindset by remaining true to themselves and youthful at the same time.


“Self-image plays an important role in a consumer’s purchase, product and brand choice.” (Sirgy et al., 2006). This means self confidence, self awareness, self purpose and self drive help consumers decide if products will work for them. What we do on weekends, who we spend time with and how creative we are all play a role in the clothes we choose to wear, young or old.


Today we are ‘always on’, living faster and better informed lives. We are better connected even though our lifestyles may be more demanding and we are more self-aware, valuing authenticity and self-worth so much more. There’s perhaps no better time to celebrate our identity and perhaps explore the person we are this year, no matter our age!


So lets get honest about a few things. Life is too short to worry about age and age is too long to worry about what others think. Age is just a beautiful number after all.


And with this, we wish you a sophisticated, youthful 2018, no matter your age. We celebrate women, artistic expression and life in full colour everywhere!

Here’s to a beautiful year ahead!

Photograph credits: Masters Models
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The face of fashion in Africa



The face of African fashion


Africa is developing at an almighty pace.  From solar power plants, speaking books, hydrogen cell vehicles and apps helping industries and individuals all over Africa. All such developments are created from need, desire and alternative circumstance and above all, innovation.  It’s no wonder the fashion scene sees so much popularity and curiosity.  The fashion scene, like many innovations on the continent is fresh, innovative and vibrant.  You can’t help but be drawn to it.


It is estimated that in 2016, the African population will reach 1,069 billion people, most under 30.  Africa has the highest rates of urbanisation.  Poor infrastructure has previously hampered growth and development, but not any more.  It’s now a keen catalyst for innovation.

Mobile phones have become a game-changer for the continent. According to Ericsson, the technology company, by 2019 there will be 930 million mobile phones in Africa, almost one for every person on the continent. There is greater mobile penetration than electricity penetration. Now, people are able to connect, get news, share information and stories, trade, gain access to things they never had access to previously, bank and connect with a world they had zero exposure to before.

As Africa continues to rise, we are seeing an enormous appetite for African fashion; A $31 million industry. Emerging creative talent pools are harnessing the continent’s beautiful heritage & culture, fabrics and artistic techniques  These are then being translated and reworked for international audiences. It no wonder that Africa & ‘Made in Africa’ is coined as the next big fashion trend.

Much of Africa is still hidden under a rock and away from western understanding but not from innovation.  It’s a heaving playground of excitement ready to surprise the world with it’s creativity and colour.

As technology leads the way on the continent, we will see this area of growth in fashion as well, along with organic need-stake areas like sustainability and culture, due to intrinsics.


Everyone has a story to share in this world and now Africans are finally able to share theirs. This is a time African fashion will shine with authenticity and grace. Such honest fashion stories from the continent and African inspired clothing are expected to be received with much enthusiasm, love and interest.  Its like magic watching it happen.

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It’s getting warmer and we’ll all be thinking about eating healthier, watching what we eat and eating more greens. But we should also be taking a good hard look at whats clogging up the wardrobe and start tightening the waste-line in there too!


Slimming down on all the rubbish buys and the seasonal, once off wears is as easy as deciding to live a healthier lifestyle, eating cleaner and knowing its time to feel better about yourself. Buying with a little purpose can set you up for healthy habits far into the future.  Understanding more about how our clothes were made,  who by and in what kind of environment is a good start. We all need start asking more questions.


 Buying from companies who are transparent about their processes and production lines helps make informed decisions about whether you are buying an item that has been through an ethical process or not. How much waste lives in your wardrobe?  Have you ever stopped to count how many items you’e only ever worn once,or never or that have fallen apart after a few washes? How do you feel in these clothes?  When you buy with intent, you have time to consider whats already in your wardrobe, what you need and all the why’s.  In better if it coms with a really great story you can share as well. You wardrobe will not only start to look better, but you will feel better, your clothes will last longer and best of all, it’s completely guilt free!


So clear out the cobwebs, toss those over manufactured garments out.  Look forward and buy with an open heart and an open mind. Approach shopping with a less is more attitude and buy smartly.  Your wardrobe will thank you and you will thank yourself!

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Wear in Africa

Wear in Africa



This story is not about a place in time or a title spelt the wrong way. It’s about fashion in Africa.  An unknown idea to many, Africa pumps innovation through her veins and into every probable industry as she grows and harnesses the possibilities of technology and the world around her while leaning on her cultural roots, her stories, her land and her people.


Fashion becomes her freedom and expression.  Many Africans wear their wealth, their story and sense of self. In South Africa,a self-made fashion design collective called the Smarteez are unwilling to be limited by the past apartheid stereotype or community dress expectancies. They use fashion as a tool of expression and a declaration of freedom. It is that consciousness that labels the Smarteez as a movement.

Nelson Mandela, or Madiba as he was affectionately known in South Africa built a fashion flair and legacy that started with his bold and coloured shirt prints. His casual approach to African fashion was a beautiful expression of his love for the country, his human touch to an otherwise heavy political drive and an inspiring view on his push against power dressing. This style enabled Madiba to embrace something unique to him.  A style the world will long respect and remember.


Nigeria’s Nollywood scene is gaining popularity and eyes in the world with improved technology and alongside it, music video’s. Nigerian musician ‘Flavour’ is one example of how African prints are donned as art in his this music video.  Fashion and music go hand in hand, but in Africa, it goes with vibrancy and impact. 

Fresh young African fashion bloggers and designers are interpreting cultural garments in modern ways using the power of social media to spread the word.

The tradition of African prints are getting a facelift too. Expected African colours, designs and prints are being replaced with innovative aesthetics and traditional stories are being told in new ways through fashion, unpacking an exciting time in an all-African way.


So ‘wear in Africa; is she exactly? She is somewhere exciting and her journey is just beginning!

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